Shaghaf Home - Digital Hub Core

Performance Growth for Shaghaf Home, UAE Luxury Home Brand

Client Brief

Shaghaf Home is a premium home décor and furniture brand in the UAE. They needed a structured, performance-focused Google Ads strategy to increase sales, improve tracking accuracy, and scale performance across their large catalog of 1,000+ products. Their previous campaigns had weak tracking, low ROAS, and high cost per order, which made it hard to stay profitable.

Results That Matter

AED 7.5M+

Revenue Generated

AED 10.84

Avg. CPC

459K+

Total Clicks

4.9K+

Total Leads

0.62%

Conversion Rate

AED 86.35

Cost Per Conv

25+

Campaigns Implemented

AED 1.01M+

Total Spend

What the Client Needed?

Improve visibility for 1,000+ products
Improve online sales at a profitable cost
Reduce cost per order while keeping scale
Build a scalable system for long-term growth
Fix conversion tracking for accurate reporting
Increase ROAS and grow profitable campaigns

Our Google Ads Approach

Used smart bidding strategies to maximize ROAS
Set up remarketing to re-engage cart abandoners
Improved ad scheduling to target peak shopping hours
Fixed and reconfigured conversion tracking for accurate data
Scaled profitable campaigns while reducing wasted ad spend
Introduced product segmentation and category-based bidding
Built a structured, scalable campaign system for 1,000+ products
Created ad copies focused on top-performing furniture categories
Optimized ad groups with strong negative keywords to filter irrelevant traffic