Aqua Care DXB - Digital Hub Core

Better Pool Leads. Less Wasted Budget.

Client Brief

Aqua Care Technical Services needed a strong and reliable Google Ads setup to get more daily inquiries for swimming pool services. Because of high competition and a weak ad structure, the business was getting irrelevant leads, low-quality traffic, and had a poor landing page experience. To fix this, a complete improvement of targeting, tracking, and ad quality was needed.

Real Metrics that Matter

1.7K+

Total conversions

AED 6.14

Avg. CPC

6500+

Total Clicks

1300+

Total Leads

26%

Conversion Rate

AED 27.85

Cost Per Conv

14+

Campaigns Implemented

47k+ AED

Total Spend

What the Client Needed?

Improve the quality of leads overall
Improve ad strength and quality score
Fix conversion tracking for better reporting
Set up a clear targeting and keyword strategy
Reduce irrelevant clicks and save wasted budget
Get more swimming pool maintenance leads across the UAE

Our Google Ads Approach

Optimized bidding to lower cost per conversion
Focused targeting on high-intent service areas only
Rewrote ad copies to increase strength and relevance
Improved negative keyword list to filter unwanted traffic
Added strong negative keywords to stop irrelevant clicks
Fixed conversion tracking for Calls, WhatsApp, and Forms
Refined geo-targeting to focus on high-performing areas
Organized campaigns based on different service categories